VisitBritain’s 2016 research Leveraging Britains Culture, identified great ways of attracting visitors to the UK who are interested in Culture. Britains contemporary culture and cultural heritage is ranked amongst the best in the world and areas like London are dominating in international markets. However, with such a diverse offering on the Yorkshire Coast, how can we attract our unfair share?
The Yorkshire Coast is rich with museums, galleries, Abbeys and Withernsea’s inland lighthouse paying homage to starlet Kay Kendall is a unique attraction like no other. Research tells us that visitors want to see more and have more memorable experiences and it is here in abundance. We can use the Yorkshire Coast’s diverse area to tell stories which give vistors multiple reasons to visit.
Visitors maybe currently drawn to their favourite locations. However, a high percentage are day visitors and are not experiencing everything which is on offer.
So, how can we turn day visitors, to overnights?
One way is by working with neighbouring towns and villages to create 3-5 day itineries.
Day 1: Whitby: Whitby Museum, Harbour, Captain Cook Museum
Day 2: Robin Hood’s Bay: Old Coastguard Station, Robin Hoods Bay Museum and Old St Stephen’s
Day 3: Staithes: Painted Illusion Trail, Captain Cook & Staithes Heritage Centre, Staithes Gallery
With such diverse attractions, no area need compete, but by working in partnership, areas can help support each other to encourage more visitors. And with VisitEngland now adding “Experience of the Year” to their tourism awards, this is yet another way to highlight what is special on the Yorkshire Coast.
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