Hello, and thanks for taking the time to read our second blog for the Yorkshire Coast Business Improvement District – this time brought to you by myself, Clive Rowe-Evans. I am the Chair of the Yorkshire Coast BID Task Group, with over fifty years industry experience of which about twenty have been on the coast, having chaired Confotel, The Moors and Coast Tourism Partnership, and The Welcome to Yorkshire Coast Tourism Advisory Board. Personally, I am of a true believer in the power of the ‘BID’ and was therefore delighted to read the recent news that British BIDs as a whole have reached a ‘momentous milestone’, since there are now 300 BIDs in existence in this country. What an achievement for the industry, having initially had the BID Regulation Act legally approved back in 2004, British BIDs have certainly come along way.
So, congratulations to Penrith Industrial Estates, who became the lucky 300th to have their BID voted in by local businesses. There are all different types of BIDs which can focus on specific elements of an area such as retail, industrial, town centre or destination BIDs . Through a feasibility study undertaken in 2015, it was decided that a ‘Destination Business Improvement District’ would be most suitable for the Yorkshire Coast, since tourism is a key driver of our economy and the coast as a destination has an enormous amount of potential. A ‘DBID’, in particular, has the potential to not only increase visitor numbers, but diversify tourist markets, encourage people to stay longer and increase spend.
I personally believe that by celebrating the diverse assets all along the full Yorkshire Coast under one ‘Yorkshire Coast’ brand, we can really raise the coastal profile and achieve the DBID’s full potential. For this reason, the BID Task Group is actively consulting with businesses from Redcar in the North all the way down to Spurn Point (and all the beautiful places in between), to understand the kind of actions that would boost visitor numbers and improve their experience in each area. So, keep feeding your ideas back to us through the survey, phone or face-to-face – whatever it is, we’re listening!